Buzz TV is spanish TV channel specialized in horror content. The problem was that few people knew that. At the first moment, the client wanted to made a classic banner campaign (due to their very low budget), but luckely, we convinced them to try something new.
In Feburary 2010, Chatroulette hype was exploding, so we decided to use it in our favour, and demonstrate the channel claim: "Intense. Real. No limits."
The idea was simple, but powerful. What would you do if chatting with a pretty girl you will become a murder witness? Soon we were feaured on the sites where we wanted to appear, not as a banner campaign, but as a content.
BRONZE, EL SOL Festival 2010