Coca-Cola Spain requested an action to commemorate the brand’s 125th anniversary. An action that would draw the public in to the brand’s history.
We knew of the existence of a huge archive at the Atlanta headquarters, which had acquired some real treasures in the course of those 125 years.
So we decided to open the doors of that archive to the public for the first time, to exhibit the objects that are stored there. We also created a “virtual” section of the archive where nostalgics and collectors from all over the world could upload their own mementos.
The Very best of Coca-Cola was conceived to be set up only in Spain, but due to its success, it became a multilingual site that was eventually launched in 37 countries around the world.
- GOLD, El Ojo de Iberoamérica 2012
- Merit award, Cdec 2012